I have just witnessed a classic way of making cycling appear unattractive to – well to anyone really.
The trick is to arrive at a busy Costa in a nice town on a cool but otherwise pleasant Saturday afternoon wearing lycra padded shorts, a muddy waterproof jacket and of course your cycling helmet on. To complete the image make sure that you are alone and that your legs are as unattractive as possible.
All those people wearing comfortable clothes and enjoying each others company will look at you and wish they had come shopping by bike – not!
Of course the problem for normal people who came into town to do their shopping by bike is that nobody will realise how virtuous they are, after all they won’t be sweaty and will be wearing the same sorts of clothes as everyone else (unless they cycled in intending to pose for a cycle chic blog in which case they will be wearing higher heels and shorter skirts than anyone else).
It is as if sometimes we don’t see the point of cycling unless everyone else gets their nose rubbed in our virtuousness.